Play TV is a music and entertainment channel that is available on cable and satellite TV in Pakistan. It is owned and operated by the Business Recorder Group. The channel plays Pakistani music including indie pop, rock and classic music. The network at first started as a sister channel of AAJ TV. The Aaj entertainment television was also launched before this. Play TV then became a 24 hour music and lifestyle channel. The channel became very popular among the youth of Pakistan as it promoted local artists which diluted the huge influence of the Bollywood Music before hand and provided a base for several new artists to launch their albums and singles. Apart from the Pakistani music, Play TV also plays foreign music especially of the popular artists from the Hollywood like Ellie Goulding, Shakira, Enrique etc. Play TV originally focused on Bollywood music at its initial launch but with the advent of time and deteriorating relations with India shifted the channel’s focus from that.
It is available to the locals of Karachi on basic cable carriers and most of the bigger cities in Pakistan have the channel on extended cable packages. In rural areas, the channel is scarcely available on local network providers but it is available for whoever is willing to splurge for a satellite TV connection. Head office is located in Karachi, Pakistan.
About Play TV
|Owner||Business Recorder Group|
|Headquarters||Karachi, Sindh, Pakistan|
Local cable carriers, Satellite Dishes
|Sister Channels||Aaj Entertainment, Aaj News|
Slogan: “Live Life, Love Music”
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