Prime TV is a premier British Asian channel was the first Asian family entertainment channel launched in United Kingdom and rest of the Europe in 1998, the channel is very popular all over the country for its quality programs, promote the language and culture through its programs. The channel first launched under the authority of Government of Pakistan with their Mass Media production company Pakistan Television Corporation. The channel acts as a bridge for Asians that reside in Europe by showcasing the cultural prime time shows especially from Pakistan. Prime TV is available in over 50 countries across over and it has amassed over 50 million viewers over the years. The channel is also the very first to be a part of the Britich Audience Research Board in their quest to provide accurate figures to the board. It was a part of the PTV family till 2005 after which it became a private network.
Prime TV prides itself on providing culturally sensitive and conscientious product to its viewers. The channel has reality TV shows, prime time talk shows that are extremely popular for the Pakistani audience overseas. There are current affairs shows with a political emphasis and comedy talk shows. Prime TV also shows news coverage from popular news channel headliners. Sports coverage is also a part of the regular show as the latest broadcast of the Bangladesh Premier League appeals to the Asians that live all over Europe. Prime TV has been rated one of the top channels from Asia that operate in the region and it also offers blockbuster movie segments and music shows.
|Broadcast area||UK, Europe|
|Headquarters||UK, Initially Islamabad|
Sky in UK,
Regional Cable Network in Europe
|Sister Channels||Formerly, PTV World, PTV News,
Coverage from Express News,
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