UTV Stars is a Bollywood lifestyle and glamour dedicated Indian-television channel from UTV Group. UTV Stars was aimed at the Urban and Bollywood savvy youth of India. The channel’s core programming included music shows and Bollywood news and gossip segments. UTV Stars was first launched in August 2011 and it quickly started garnering attention. At the start of the year 2012, the channel was launched on Sky in Ireland and UK but because of low ratings and little demographic interest along with strong competition of Bollywood related channels, the channel was shut down at the year end.
UTV stars was available on both standard and HD quality in India and UAE. In 2014, UTV Stars ceased to exist as the channel was rebranded by the parent company, Walt Disney India, as Bindass Play. After which the coverage of the channel started focusing more on music than the Bollywood news although that is still a part of its core programming.
About UTV Stars
|Owner||The Walt Disney Company (India)|
|Launch||19 August, 2011|
|Broadcast area||India, UAE, UK|
|Headquarters||Mumbai, Maharashtra, India|
|Slogan||The Official Channel of Bollywood|
|Availability||Dish TV, Videocon, Tata Sky
Asianet Digital TV, Sun Direct,
|Sister Channels||UTV Action, UTV Movies, UTV World Movies|
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